![]() Subscribers who booked a cabin on The 80s Cruise during a promotional period were entered to win an unlimited beverage package during the cruise. This past spring, Entertainment Cruise Productions ran a promotion for their email subscribers. What we know from testing is that strategically and sparingly adding an emoji to a subject line drives higher open rates. ![]() Or it could be because icons communicate emotion more effectively than text. Maybe it’s because subscribers can process pictures exponentially faster than text. ![]() What makes them so valuable? Perhaps it’s because emojis stand out in an inbox dominated by text. While we regularly see emojis in texts and social media posts, these cute little icons are also valuable tools for email marketers. From stars and snowflakes to smiling faces and smiling feces, we’ve fallen in love with emojis.
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